The client is a leading US-based FMCG retailer who were looking to establish a strong digital presence owing to increasing customer demands. They aimed to provide customers with a convenient shopping experience while optimizing their supply chain and distribution processes. To meet these requirements, the team at ITHENA implemented a robust and scalable e-commerce platform that helped the client in setting up customer/product hierarchies. The platform was also integrated with functionalities such as email communication, Google Analytics and more, resulting in detailed business insights and informed business decisions.